Sport Management refers to the business/operations side of the sport industry. In college athletics or professional sports organizations, for example, sport management professionals may be found performing a wide variety of tasks, including marketing, advertising, ticket sales, ordering and maintaining equipment and supplies, planning and maintenance of sports facilities, public relations, team travel coordination, and ensuring compliance with league rules.
In addition to course work, all sport management students complete two required practicum experiences, where the student earns academic credit while working in a sports-related organization. The practicum serves the dual purpose of complementing the classroom experience while providing work experience which could prove invaluable during the job search process.
