Marketing, Bachelor of Science in Business
Build a portfolio while you're still in school. Shawnee State's Bachelor of Science in Business with a Marketing major puts you on real campaigns for real businesses — so you graduate with proof of what you can do, not just a transcript.
Program Overview
In a world driven by connection and communication, marketers are the bridge between brands and audiences. At Shawnee State University, the Bachelor of Science in Business with a major in Marketing prepares you to lead in this dynamic field—whether in digital media, sales, research, or brand strategy. Our program blends foundational business education with immersive marketing experiences to help you develop real-world skills from day one.
You’ll study the psychology of consumers, the art of digital storytelling, and the analytics behind impactful campaigns. What makes our program stand out is its focus on hands-on learning: you’ll create content, work with real businesses, and graduate with a portfolio that proves your abilities. The program’s flexibility also allows you to explore electives in international marketing, sales, and entrepreneurship—giving you the freedom to shape your academic path.
Offered through the IACBE-accredited School of Business, our marketing degree gives you access to expert faculty, small class sizes, and support services designed for student success. Whether you plan to launch a career in brand management, advertising, or social media—or you dream of starting your own agency—our program gives you the foundation, the tools, and the experience to get there.
Career Outcomes
How to Apply
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Start your application
Free, takes about 15 minutes.
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Send transcripts
Have your high school guidance counselor send them to admissions@shawnee.edu
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File the FAFSA
School code 009942. Required for Free Tuition.
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Get your decision
Most decisions in under 7 days.
At A Glance
Marketing, Bachelor of Science in Business
Degree
Bachelor of Science in Business (B.S.B.)
Format
On-campus
Length
4 years (full-time)
Class Size
12:1
Location
Advanced Technology Center, Main Campus
Start Date
6 entry points; next start date October 19
Why Study Marketing, Bachelor of Science in Business at Shawnee University
You'll work on real client projects, not hypothetical ones. A required Marketing Practicum and at least five agency-style projects built into your core courses put you on actual marketing problems for regional businesses.
You'll graduate with a portfolio. That's the difference when you walk into a job interview — you can show what you've done, not just describe what you've studied.
The curriculum covers what hiring managers actually look for. Digital marketing, content creation, analytics, consumer behavior, and brand strategy are all in the core — not bolted on as electives.
You can shape the degree to fit your goals. Electives in sales, international marketing, and entrepreneurship let you specialize in the direction that fits where you want to go.
Tuition is among the lowest in Ohio. The Shawnee Advantage Tuition Guarantee keeps your rate flat for four years.
The Marketing B.S.B. includes 24 hours of business core, 30 hours of marketing core, three elective courses, and one technical elective. You'll cover the full marketing toolkit — strategy, content, analytics, and communications.
- Business core (24 hours): Financial & Managerial Accounting, Marketing & Management Principles, Legal Environment of Business, Microeconomics & Macroeconomics, Communication & Development Skills
- Marketing core (30 hours): Consumer Behavior, Marketing Communications & Content Creation, Marketing Management & Digital Management, Marketing Research & Analytics, Entrepreneurial Marketing, Marketing Practicum, Production & Operations Management
- Marketing electives (choose 3): Sales Management, International Marketing, Marketing Internship, Special Topics in Marketing
- Technical elective (choose 1): Introduction to Information Systems or Spreadsheet Applications
The required Marketing Practicum puts you on real marketing work for regional businesses and organizations. You're also required to participate in at least five agency-style projects through your core marketing courses — solving real marketing problems for local businesses. Optional internships add to your experience and your network.
- Analyze consumer behavior and market research to shape strategy
- Develop integrated marketing communications across platforms
- Use digital tools to create content and manage brand presence
- Work effectively in team-based and client-focused environments
- Use data-driven insights to improve campaign performance
The Marketing B.S.B. is offered on campus through the C. H. Lute School of Business in the College of Business and Engineering Technology. Classes meet in the Advanced Technology Center on SSU's Main Campus in Portsmouth, Ohio, and emphasize face-to-face collaboration and project-based work.
Graduates of this program go into roles like:
- Marketing coordinator or specialist
- Brand strategist or brand manager
- Content creator or content strategist
- Social media manager
- Digital marketer or campaign manager
- Public relations specialist
- Sales representative or sales manager
Hiring sectors include retail, technology, healthcare, entertainment, agencies, manufacturing, nonprofits, and small business — every industry that needs to reach customers.
Tuition and Financial Aid
Shawnee State’s tuition is among the lowest in Ohio, and the Shawnee Advantage Tuition Guarantee keeps your rate flat for four years. Scholarships including Choose Ohio First and the Pell-Eligible Free Tuition Program may also apply.
Marketing, Bachelor of Science in Business Frequently Asked Questions
No. The Marketing B.S.B. is currently offered on campus only — that's because the practicum and agency-style projects rely on direct collaboration with classmates and clients.
Yes. A Marketing Practicum is required, and you'll do at least five agency-style projects through your core courses. Internships can count as marketing electives.
Marketing coordinator, brand strategist, content creator, social media manager, digital marketer, PR specialist, and more — plus a strong foundation if you want to start your own business or agency.
Yes. The Entrepreneurial Marketing course and the entrepreneurship-focused electives are built for students who want to run their own thing.
Program handbook
Course descriptions and full degree requirements are in the Academic Catalog. For the most current handbook or academic planning guide for the Marketing program, contact:
Accreditation
The Marketing B.S.B. is accredited by the International Accreditation Council for Business Education (IACBE).
