Terry L. Hapney Jr.

Professor

C.H. Lute School of Business

Email:thapney@shawnee.edu
Phone:(740) 351-3679
Office:ATC 126D
Headshot of Terry L. Hapney Jr.

University of Dayton
Ph.D., Educational Leadership—Higher Education Administration (Public Relations and Journalism cognate and research agenda)

Marshall University
D.B.A. (A.B.D), Management and Entrepreneurship (Marketing and Management research agenda)
M.A., Journalism (Advertising research agenda)

Ohio University
M.P.A., Nonprofit Management

Kent State University
M.A., Public Relations

University of Kentucky
B.A., Communication

Dr. Hapney has taught 51 courses (online, hybrid, in-person) at the undergraduate and graduate levels at several universities--in Marketing, Management, Advertising, Public Relations, Journalism, Communication, and English, including:

  • Innovation and Leadership
  • Entrepreneurial Social Media Marketing
  • Marketing Research and Analytics
  • Marketing Communications and Content Creation
  • Marketing Principles
  • Professional Communications and Developmental Skills
  • Advertising
  • Public Relations in Health Care
  • Theory of Mass Communication
  • Internship I
  • Internship II
  • Collective 37 (Ad & PR Student Agency)
  • Advertising & Public Relations Campaign Management (Capstone)
  • Public Relations Case Studies
  • Public Relations Planning
  • Research and Analytics
  • Advertising-Public Relations and Continuity Writing
  • Advertising & Public Relations Principles and Ethics
  • Management Communication 
  • Communication, Media, and Society

Hapney, Jr., T. L. (2023-2025). Factors that impact customer loyalty as examined in integrated marketing communications agencies [Unpublished doctoral dissertation]. Marshall University.

Hapney, Jr., T. L., & Lovins, J. (2023). Public relations case studies: Successes & failures in business, nonprofit, government, education, and health care. Stukent.

Stukent—Digital courseware and simulation provider serving 6,500+ institutions, 11,500+ educators, 80+ countries, and 1 million+ students

Hapney, Jr., T. L. (2018). Public relations and the school superintendent: From theory to practice. Journal of School Public Relations, Summer 2018, 306-319.

Hapney, Jr., T. L. (2016). Student newspaper funding issues on public university campuses in Ohio: Higher education administrators vs. student journalists. ASJMC Insights Journal, Winter 2015-16, 11-17.

Hapney, Jr., T. L., & Lucas, D. M. (2014). Issues of editorial control, prior restraint and prior review facing student newspapers on public university campuses in Ohio: Administrative, faculty, and student perspectives. ASJMC Insights Journal, Spring 2014, 10-17.

Hapney, Jr., T. L., & Lucas, D. M. (2014). Open records requests at state universities in Ohio: The law, legalities, and litigation. AURCO Journal, 20, 77-93.

Hapney, Jr., T. L., & Russo, C. J. (2013). Student newspapers at public colleges and universities: Lessons from the United States. Education Law Journal, 14(2), 114-124.

Hapney, Jr., T. L. (2012). Student Newspaper Governance on Public University Campuses in Ohio: Higher Education Administrators vs. Student Journalists (Electronic Dissertation). Retrieved from https://etd.ohiolink.edu/.

Hapney, Jr., T. L. (1997). Radio Advertising Decision-Making in the Tri-State—Huntington, West Virginia; Ashland, Kentucky; and Ironton, Ohio Radio Market (Thesis).

Hapney, Jr., T. L. (2025, May). Crisis to Clarity: A Public Relations Case Study. Huntington Young Professionals Lunch & Learn, Huntington Regional Chamber of Commerce. Presentation, Huntington, WV. 

Hapney, Jr., T. L., Goodman, A. B., & Dyer, K. J. (2024, May 1). Collective 37: Collaborative teaching on an interdisciplinary, student-run marketing communications agency. iPED Regional Teaching Conference, Marshall University. Presentation, Huntington, WV.

Hapney, Jr., T. L. (2024, March 20). Collective 37: What a new student-led communications agency means for the students, the schools they are from, the college, the university, and the community. College of Arts & Media, Marshall University. Presentation, Huntington, WV.

Hapney, Jr., T. L. & Lovins, J. (2024, February 21). Insight & influence: A digital marketing symposium (Keynote Speakers). Kricker Innovation Hub, Shawnee State University. Presentation, Portsmouth, OH.

Hapney, Jr., T. L. (2024, January 11). Factors that impact customer loyalty as examined in integrated marketing communications agencies. Marshall University. Presentation, Huntington, WV.

Hapney, Jr., T. L., Lovins, J., & Swindell C. (2022, December). Role reversals: Seeing both sides in crisis response. Public Relations Student Society of America Seminar. Interactive crisis communications/management exercise presented at 2022 PRSSA-MU event, Huntington, WV.

Hapney, Jr., T. L. (2022, November 2). The public relations role in management. Society for Advancement of Management Speaker Series, Marshall University. Presentation, Huntington, WV.

Hapney, Jr., T. L., Lovins, J., & Swindell C. (2022, November). Crisis response planning and evaluation. Public Relations Student Society of America Seminar. Interactive crisis communications/management exercise presented at 2022 PRSSA-MU event, Huntington, WV.

Hapney, Jr., T. L., Lovins, J., & Swindell, C. (2021, November). Communicating during times of crisis. Public Relations Student Society of America Seminar. Interactive crisis communications/management exercise presented at 2021 PRSSA-MU event, Huntington, WV.

Hapney, Jr., T. L. (2021, June 9). The academic life of a public relations professor. Stukent presentation, Zoom.

Hapney, Jr., T. L., Lovins, J., & Swindell, C. (2020, November). Communicating during times of crisis. Public Relations Student Society of America Seminar. Interactive crisis communications/management exercise presented at 2020 PRSSA-MU event, Huntington, WV.

Hapney, Jr., T. L. (2020, September 19). Never take local journalism for granted! Daughters of the American Revolution-West Moreland Chapter Celebrating The Constitution meeting, Zoom.

Hapney, Jr., T. L. (2020, September 18). PRSA-River Cities Chapter showcase. Public Relations Society of America-East Central District annual leadership conference, Zoom.

Hapney, Jr., T. L., Lovins, J., Morgan, Rebecca, & Collinsworth, G. (2020, March 4). Why am I a member of the Public Relations Society of America? Public Relations Society of America hour-long virtual meeting, Zoom.

Hapney, Jr., T. L., Lovins, J., & Swindell, C. (2019, November). Communicating during times of crisis. Public Relations Student Society of America Seminar. Interactive crisis communications/management exercise presented at 2019 PRSSA-MU event, Huntington, WV.

Hapney, Jr., T. L. (2019, November). Covering Appalachia: Local and regional news in the digital age. (Re)covering Appalachia, Appalachian Studies in the Digital Age Symposium. Convener and Moderator, Portsmouth, OH.

Hapney, Jr., T. L. (2019, October). A high school coach’s behavior toward a student athlete crosses the line: The public relations, ethical, legal, and human resources implications. Public Relations Society of America-River Cities Case Studies Conference. Talk presented at 2019 PRSA Conference, Huntington, WV.

Hapney, Jr., T. L. (2018, October). Deciding whether a high school coach’s behavior toward a student athlete crosses the line: PR and HR fallout. Marshall University. Convened and moderated panel discussion with K-12 professionals (superintendent, assistant principal, full professor of educational leadership, school communications director, and district athletics director) at Marshall University, Huntington, WV.

Hapney, Jr., T. L., Lovins, J., & Swindell, C. (2018, September). Ethical decision-making in times of crisis. Public Relations Society of America Regional Workshop. Interactive crisis communications/management exercise presented at 2018 PRSA Conference, Huntington, WV.

Hapney, Jr., T. L., Hudson, J., Lovins. J., & Swindell, C. (2018, September). Ethical decision-making in times of crisis. Public Relations Society of America Regional Workshop. Panel discussion presented at 2018 PRSA Conference, Huntington, WV.

Hapney, T. L., & Staten, K. (2017, September). Ethics: The benefits of joining the Public Relations Society of America (PRSA) national and River Cities chapters. Public Relations Society of America Meeting. Talk presented at 2017 PRSA meeting, Ashland, KY.

Hapney, T. L., Ingersoll, C. R., & Mallick A. (2016, December). Perceptions of West Virginia Public Broadcasting and media usage in the state. The Educational Broadcasting Authority of West Virginia. Talk presented to the WVPB leadership, Huntington, WV and Charleston, WV.  

Hapney, T. L. & Ingersoll, C. R. (2016, September). Best practice: Finding people to serve, succession planning. Borrowing Brilliance: Leadership Quickstart Conference. Talk presented at the 2016 Public Relations Society of America East Central District (six-state region) conference, Columbus, OH.

Hapney, T. L. & Ingersoll, C. R. (2016, March). Traditional versus online research techniques in public relations, advertising, and marketing. Media Relations: A Convergence of Traditional and New conference. Talk presented at the 2016 Public Relations Society of America regional conference, Ashland, KY.

Hapney, Jr., T. L. (2015, February). A research plan toward determining the perceptions of West Virginia Public Broadcasting and media usage in the state. The Friends of West Virginia Public Broadcasting. Talk presented to the nonprofit board of WVPB, Huntington, WV and Charleston, WV.

Hapney, Jr., T. L., Lovins, J., & Swindell, C. (2014, October). In a crisis, are you ready? Public Relations Society of America
Statewide Conference. Panel discussion and interactive crisis communications/management exercise presented at 2014 PRSA Conference, Huntington, WV.

Frizzi, G., Hapney, Jr., T. L., & LoMonte, F. (2013, April). Open records 101. Society of Professional Journalists Conference. Panel discussion on university administrators, student journalists, freedom of information laws, and the Family Educational Rights and Privacy Act at the 2013 SPJ Conference, Dayton, OH.

Dennison, C. F., & Hapney, T. L. (1998). Radio advertising decision-making in the Tri-State—Huntington, WV/Ashland, KY/Ironton, OH radio market. The Popular Culture Association Conference—Radio Studies area. Talk presented at the Popular Culture Association conference, Orlando, FL.