|
Bachelor of Science
in
Business
Administration
with a
Concentration in
Marketing |
|
|
|
|
|
Business Core Courses |
|
|
BUAC 2010 |
Intro to Financial Accounting Principles |
3 |
|
BUAC 2030 |
Intro to Accounting Management Principles |
3 |
|
BUFI 3450 |
Managerial Finance |
3 |
|
BUIS 1010 |
Computer Applications |
3 |
|
BULW 2700 |
Legal Environment of Business |
3 |
|
BUMG 2900 |
Professional Communications |
3 |
|
BUMG 3100 |
Management Principles |
3 |
|
BUMG 3550 |
Quantitative Methods in Business |
3 |
|
BUMG 3850 |
Production/Operations Management |
3 |
|
BUMG 4850 |
Business Policy and Strategy |
3 |
|
BUMK 3100 |
Marketing Principles |
3 |
|
BUOA Elective (1140
or 1150
or 1170) |
3 |
|
|
|
|
|
Total Hours -- Business Core |
36 |
|
|
|
|
|
Required Nonbusiness Courses |
|
|
ECON 2201 |
Microeconomics |
3 |
|
ECON 2202 |
Macroeconomics |
3 |
|
MATH 1500 |
Principles of Statistics |
3 |
|
MATH 1700 |
Applied Finite Mathematics |
3 |
|
|
|
|
|
Total Hours -- Required non-Business |
12 |
|
|
|
|
|
Marketing Core Courses |
|
|
|
|
|
|
BUMK 3300 |
Consumer Behavior |
3 |
|
BUMK 3400 |
Integrated Marketing Communications |
3 |
|
BUMK 4000 |
Marketing Management |
3 |
|
BUMK 4250 |
Marketing Research |
3 |
|
BUMK 4400 |
Entrepreneurial Marketing |
3 |
|
BUMK 4995 |
Marketing Practicum |
3 |
|
|
|
|
|
Total Hours -- Marketing Core |
18 |
|
|
|
|
|
|
|
|
|
Marketing Electives (select 4) |
|
|
|
|
|
|
BUMK 2350 |
Advertising |
3 |
|
BUMK 4150 |
International Marketing |
3 |
|
BUIS 4500 |
E-Commerce |
3 |
|
BUMK 3200 |
Sales Management |
3 |
|
BUMG 3200 |
Data Analysis |
3 |
|
BUMK 4999 |
Special Topics in Marketing |
3 |
|
|
|
|
|
Total Hours Marketing Electives |
12 |
|
|
|
|
|
Approved Electives (select 3) |
|
|
|
|
|
|
BUAC 2510 |
Taxation |
3 |
|
BUAC 3030 |
Accounting Applications for Management Decisions |
3 |
|
BUFI 3150 |
Financial Institutions |
3 |
|
BUFI 3500 |
Investments |
3 |
|
BUIS 1300 |
Visual Basic 1 |
3 |
|
BUIS 1500 |
Client-Side Web Publishing |
3 |
|
BUIS 2500 |
Web Software Tools |
3 |
|
BUIS 3100 |
Database Management Systems |
3 |
|
BUIS 3500 |
Server-Side Web Publishing |
3 |
|
BUIS 4550 |
Cyber Ethics |
3 |
|
BUMG 4100 |
Business Simulation |
3 |
|
BUMG2250 |
Organization and Operation of Small Business |
3 |
|
ENGL 3305 |
Creative Nonfiction |
3 |
|
GOVT 3330 |
Mass Media Politics |
3 |
|
|
|
|
|
Total Hours -- Approved Electives |
9 |
|
|
|
|
|
TOTAL HOURS REQUIRED FOR MARKETING MAJOR |
87 |
|
|
|
|
|
General Education Program |
31 |
|
|
|
|
|
Electives |
|
6 |
|
|
|
|
|
Total Hours Required for Graduation |
124 |
|
|
|
|
